With a Bachelor of Arts (Photography) and years of hands-on experience on-location and in studio environments. Photos are my one true love <3

Community: documenting events, programs and initiatives that bring people together. Capturing energy, connection and impact.

Corporate: Professional, polished imagery for business and brands, ensuring clean and impactful visuals

Event: Ability to capture key moments and emotions from corporate events through to community festivals.

E-Commerce: high-quality product shots exported in the right formats and organised in a way they're easy to find.

I design intuitive, visually appealing websites that prioritise aesthetics and functionality.

Responsive design: Crafting design that adapts across mobile, tablet and desktop.

Information architecture: Structuring content logistically and clearly to enhance user experience and make navigation intuitive.

Aesthetic consistency: ensuring that design elements align with brand identity and goals, from typography to colour schemes.

SEO: Integrating best practice for search engine optimisation to improve visibility and performance.

Crafting user-friendly designs for web and mobile platforms. I focus on creating seamless digital experiences that engage users, improve functionality and deliver meaningful interactions.

Wireframing & Prototyping: Developing wireframes and prototypes that focus on usability and user flow.

User Research & Testing: Conducting research to understand user needs and behaviours, and refining designs through testing and feedback.

Interaction Design: Creating engaging interactions that engage the overall user experience.

Accessibility Design: Ensuring that designs are inclusive and accessible to all users, regardless of ability of device.

Sourcing, curating and managing imagery that aligns with brand identity and enhances messaging across digital platforms. I ensure every visual element is thoughtfully chosen to complement the overall narrative, creating a cohesive and impactful presence.

Strategic Image Sourcing: Selecting visuals that resonate with the target audience or key messages. Through original photography, stock images, collaborating with other creatives. I'm about selecting what best enhances and communicates the message.

Content Curation: Organising and curating content that tells a consistent story across digital channels. Focusing on maintaining a clear brand voice and aesthetics across platforms to build recognition and engagement.

Licensing & Rights Management: Navigating the complexities of image rights, licensing, and usage agreements. I ensure all imagery is legally sourced and properly attributed, protecting against legal issues and giving credit where due.

Collaborating with Designers, Photographers and Videographers: Working closely with photographers, graphic designers and creative teams to procure or create striking images tailored to project needs. Including developing creative briefs, overseeing shoots, and providing feedback that aligns with project goals.

Brand Consistency: Ensuring all visuals adhere to brand guidelines, from colour to type to tone and mood. I help maintain a cohesive brand image across touchpoints.

Image Optimisation: Ensuring all images are optimised for web, social or print, considering factors like resolution, file size and format. High-quality visuals enhanced for user experience, without compromising on performance.

Crafting narratives that connect and leave impact - whether through words, visuals or digital experiences. My approach focuses on building emotional resonance to drive engagement.

Narrative Development: Building stories that captivate, whether for web, social, or digital.

Audience Engagement: Creating content that speaks directly to the audience's needs, values, and emotions.

Visual and Written Integration: Building compelling copy with powerful visuals to create cohesive impactful narratives.

Consistent Messaging: Ensuring every piece of content, no matter the platform, aligns with the overall story and goals.

Crafting clear, engaging and purposeful copy that captures attention, conveys key messages, and drives action. I specialise in writing across platforms, ensuring the right tone, voice, and message come through.

Brand Voice Development: Helping organisations find and refine their unique voice to ensure consistency across comms. I work closely with teams to create a tone that resonates with their audience - whether it's professional, playful or somewhere inbetween.

Engaging & Persuasive Writing: Creating copy that grabs attention and compels audience to take action. From catchy social media post, news update, or detailed product description, my writing balances creativity with clarity to keep readers engaged.

SEO Writing & Content Optimisation: Writing with SEO best practices in mind, ensuring that content is engaging and optimised for search engines. Incorporating relevant key words and meta descriptions while maintaining a reader-friendly flow.

Storytelling Through Words: Crafting stories that resonate with people, creating connections through engaging and thoughtful writing. It's all about building trust and sparking curiosity.

Multichannel Messaging: Writing for diverse platforms like websites, email campaigns, blogs, social media and print.

Developing impactful, visual compelling social media content that drives engagement and builds communities. My approach focuses on content that resonates, using platform-specific strategies to maximise reach,.

Content Strategy: Craft tailored content plans that align with objectives, insights and algorithms.

Ensuring content is consistently published and actively engaging communities to foster strong relationships and drive long-term interaction.

Content Strategy & Scheduling: Developing comprehensive content calendars that align with strategic objectives, ensuring timely, relevant posts across multiple platforms. I tailor each post to the unique strengths of the platform, from Instagram to LinkedIn.

Platform Management: Overseeing daily operations across social platforms, ensuring consistency in tone, voice, and visual identity. This includes Instagram, Facebook, Twitter, LinkedIn, and others.

Community Engagement: Building meaningful relationships with followers by actively responding to comments, messages, and conversations. I use social listening to stay connected with audience sentiments and trends.

Campaign Development & Execution: Creating and executing targeted social media campaigns, including promotions, product launches, or awareness campaigns, designed to achieve specific marketing goals.

Analytics & Optimisation: Tracking key metrics such as engagement, reach, and conversions, using insights to continuously optimise content and strategies for better results.

Crisis & Reputation Management: Handling sensitive situations and negative feedback with professionalism, ensuring that online interactions protect and enhance the brand’s reputation.

Influencer & Partnership Collaboration: Engaging with influencers or brand partners to expand reach and credibility, using collaborations as a tool for greater audience engagement.

Trend Monitoring & Innovation: Staying ahead of social media trends, evolving platform features, and shifting audience behaviours to keep content fresh, engaging, and effective.

Building and nurturing relationships with media contacts to enhance visibility and public perception.

Media Liaison: Acting as the point of contact between organisations and media contacts, securing coverage and managing media requests.

Press Releases & Media Kits: Writing press releases, media kits, and pitches that align with brand messaging and strategic goals.

Crisis Management: Handling communications during sensitive situations, ensuring clear and controlled messaging to protect reputation.

Event PR: Managing media outreach for events, securing coverage and ensuring the right messages are conveyed.